Fritz Hansen

Each colour stands quietly on its own — soft, natural, and grounded. together, they form a palette that captures the essence of Denmark’s famed northerly light. From gentle greens and muted beiges to soft pinks, violets, and pale blues, the hues echo the shifting tones of a danish morning: Calm, clear, and full of promise.

Inspired by the way light moves across nordic landscapes, this collection speaks to moments of stillness — the quiet just after sunrise, the reflection of clouds on water, the softness of light through a window. a visual language drawn from nature, season, and the subtle poetry of everyday life.

Project:
7:14AM

Year:
2025

Role:
Shooting director

Deliverable:
Film & editing

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Selected clients
Novo Nordisk
Velux
Fritz Hansen
Mofibo

© 2015 - 2026 Christopher Mertz