Fritz Hansen
7:14AM

Client: Fritz Hansen
Project: 7:14AM
Year: 2025
Role: Filmmaker & editor

Each colour stands quietly on its own — soft, natural, and grounded. together, they form a palette that captures the essence of Denmark’s famed northerly light. From gentle greens and muted beiges to soft pinks, violets, and pale blues, the hues echo the shifting tones of a danish morning: Calm, clear, and full of promise.

Inspired by the way light moves across nordic landscapes, this collection speaks to moments of stillness — the quiet just after sunrise, the reflection of clouds on water, the softness of light through a window. a visual language drawn from nature, season, and the subtle poetry of everyday life.